Recent content by VigneshB

Over-the-top industries are booming. Home entertainment spending has declined in every area except online video over the past five years. By contrast, that segment of the industry is growing rapidly. Massive growth is being experienced by the OTT industry. OTT is actually going through a...

The pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were temporary, there are many that will perhaps become permanent. People discovered the many conveniences of OTT platforms during the last 2...